We Might Be Drunk

We Might Be Drunk

About

About

When comedians Mark Normand and Sam Morril sought to formalize the visual identity of their hit We Might Be Drunk podcast, our mandate was unique: establish a signature look that naturally extends the irreverent energy of the show while remaining perfectly aligned with their established Bodega Cat Whiskey brand. The result is a seamless, cohesive identity system that speaks directly to their dedicated core fanbase.

Year

2023

Industry

Entertainment

About

When comedians Mark Normand and Sam Morril sought to formalize the visual identity of their hit We Might Be Drunk podcast, our mandate was unique: establish a signature look that naturally extends the irreverent energy of the show while remaining perfectly aligned with their established Bodega Cat Whiskey brand. The result is a seamless, cohesive identity system that speaks directly to their dedicated core fanbase.

Year

2023

Industry

Entertainment

Objective

Objective

Objective

Our collaboration with Mark Normand and Sam Morril focused on giving their We Might Be Drunk podcast a scalable and signature identity.

We meticulously developed a new visual framework—sympathetic to the Bodega Cat Whiskey aesthetic—that produces a foundational, high-impact look, providing a powerful platform for merchandise and future brand extensions.

Outcome

Outcome

Outcome

The outcome was immediate and measurable: The new identity provided a scalable visual framework that instantly unlocked robust merchandise sales, establishing a cohesive e-commerce presence.

For us at JKN Studio, this project was an exciting opportunity to work with established entertainers in the New York comedy scene.

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Have a project in mind?

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Let’s talk.

Tell us about your project—whether it’s creative, web, or marketing.

Quick response.

Ready to collaborate? We’d love to hear from you.

Clear next steps.

After the consultation, we’ll provide you with a detailed plan and timeline.

Have a project in mind?

By submitting, you agree to our Terms and Privacy Policy.

Let’s talk.

Tell us about your project—whether it’s creative, web, or marketing.

Quick response.

Ready to collaborate? We’d love to hear from you.

Clear next steps.

After the consultation, we’ll provide you with a detailed plan and timeline.