Facing a diverse product portfolio, My Little Chickpea needed more than just a fresh look—they needed a unified brand architecture. Our studio defined a single, cohesive visual language and strategic messaging framework that successfully brought all of their offerings under one instantly recognizable, market-ready identity.
To support their expansion, My Little Chickpea's core goal was brand consistency across all channels and products. We created a foundational brand guide and asset suite, establishing a clear, single identity that maximizes shelf presence and prepares the brand for scalable growth.
We designed a vibrant, adaptable visual identity system that streamlined their entire product line, ensuring that every SKU speaks the same clear, compelling brand story on the shelf.
For us at JKN Studio, this project was an opportunity to produce an identifiable brand in grocery and health food stores.
