The Canadian Independent Screen Fund (CISF) was launching with a highly critical, dual-pronged mission: consolidating all industry funding data into a central resource while simultaneously launching their own major funding initiative. To achieve instant traction and industry trust, they needed more than a logo—they required a strategic brand platform that projected authority and indispensability from day one.
Our studio was commissioned to architect this foundational identity, ensuring the organization was perceived not as another startup, but as the essential backbone of Canadian screen finance.
We positioned the CISF as an indispensable, authoritative resource, enabling the immediate launch of their comprehensive funding database and supporting the simultaneous release of a critical new fund in partnership with the Black Screen Office (BSO).
This strategic branding ensured the CISF launched with instant credibility and maximum reach among filmmakers and scriptwriters nationwide."
